Simple pricing. Every rule in writing.
Start free, upgrade when you need more. Every limit, every upgrade and downgrade rule is published on this page; nothing is enforced that isn't stated here.
Everything below goes on sale 1 September 2026. Until then, the generator remains completely free to use, and you won't be charged anything.
Want to lock in a Lifetime Deal? Submit your email below to reserve your spot, then select the Lifetime Deal you'd like to reserve. No payment is required today.
Free
Free forever
- ✓3 saved products
- ✓10 custom ingredients
- ✓1 user
- ✓3 US FDA formats (Standard · Tabular · Dual Column)
- ✓Export: JPG
- ✓Nutrition analysis · USDA database · custom ingredients
- ✓Ingredient statement · allergens · recipe scaling
- -Sub-recipes · costing · barcodes · bulk export
- -Team access · API · priority support
Starter
per month, billed monthly
- ✓25 saved products
- ✓100 custom ingredients
- ✓1 user
- ✓All US FDA formats + Canada bilingual
- ✓Export: JPG · PNG
- ✓Nutrition analysis · USDA database · custom ingredients
- ✓Ingredient statement · allergens · recipe scaling
- -Sub-recipes · costing · barcodes · bulk export
- -Team access · API · priority support
Pro
per month, billed monthly
- ✓100 saved products
- ✓1000 custom ingredients
- ✓1 user
- ✓All 152 formats · 114 countries
- ✓Export: JPG · PNG · PDF · SVG
- ✓Nutrition analysis · USDA database · custom ingredients
- ✓Ingredient statement · allergens · recipe scaling
- ✓Sub-recipes · costing · barcodes · bulk export
- -Team access · API · priority support
Business
per month, billed monthly
- ✓Unlimited saved products
- ✓Unlimited custom ingredients
- ✓5 users
- ✓All 152 formats · 114 countries
- ✓Export: JPG · PNG · PDF · SVG · EPS · AI
- ✓Nutrition analysis · USDA database · custom ingredients
- ✓Ingredient statement · allergens · recipe scaling
- ✓Sub-recipes · costing · barcodes · bulk export
- ✓Team access · API · priority support
Prices exclude VAT and sales tax, which are calculated at checkout based on your location.
Everything in every plan
The complete list; there is nothing gated that isn't in this table.
| Feature | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Price (monthly) | Free | $12/mo | $29/mo | $59/mo |
| Price (annual) | - | $120/yr | $290/yr | $590/yr |
| Saved products / recipes | 3 | 25 | 100 | Unlimited |
| Custom ingredients | 10 | 100 | 1000 | Unlimited |
| Sub-recipes | - | - | 100 | Unlimited |
| Users | 1 | 1 | 1 | 5 |
| Label formats | Standard · Tabular · Dual Column | All US + Canada | All 152 | All 152 |
| Countries | United States | US + Canada | 114 | 114 |
| Export file types | JPG | JPG · PNG | JPG · PNG · PDF · SVG | JPG · PNG · PDF · SVG · EPS · AI |
| Watermark on exports | Yes | No | No | No |
| Nutrition analysis | ✓ | ✓ | ✓ | ✓ |
| USDA ingredient database | ✓ | ✓ | ✓ | ✓ |
| Custom ingredients | ✓ | ✓ | ✓ | ✓ |
| Ingredient statement | ✓ | ✓ | ✓ | ✓ |
| Allergen declaration | ✓ | ✓ | ✓ | ✓ |
| Recipe scaling | ✓ | ✓ | ✓ | ✓ |
| Compliance checker | ✓ | ✓ | ✓ | ✓ |
| Recipe costing & margins | - | - | ✓ | ✓ |
| Barcode generator | - | - | ✓ | ✓ |
| Bulk / batch export | - | - | ✓ | ✓ |
| Team access & sharing | - | - | - | ✓ |
| API access | - | - | - | ✓ |
| Priority support | - | - | - | ✓ |
Billing rules, in full
Everything that can affect what you pay or what you can access. No exceptions live anywhere else.
Upgrading a plan
Takes effect immediately. You pay only the difference for the days remaining in your current billing period, never a full extra month.
Downgrading a plan
Takes effect at the end of the period you have already paid for, so you keep what you paid for until then. No refund is issued for a downgrade.
Switching monthly → annual
Immediate. The unused days of your monthly period are credited against the annual price.
Switching annual → monthly
Applies on your renewal date. Your annual plan runs to the end of the term you paid for.
If you go over a limit after downgrading
Your data is never deleted. Everything stays visible and editable; you simply cannot create new products until you are back under the limit, or upgrade again. Extra team members are suspended, not removed, and return the moment you upgrade.
Labels saved in a format your new plan does not include
They stay in your account and you can still open and edit them. Exporting them requires a plan that includes that format. Files you already downloaded are yours to keep, always.
Cancelling
Cancel any time in one click. You keep full access until the end of the period you have paid for, then the account moves to Free with all data intact.
If a payment fails
You keep access while we retry the card, and we email you before anything changes. Only after the retries are exhausted does the account move to Free; nothing is deleted.
Refunds
7 days, on subscriptions and lifetime purchases alike. Payments and refunds are handled by Freemius, our Merchant of Record.
Lifetime deals
A lifetime plan is a separate one-time purchase, not a plan change; you cannot switch a running subscription into it. Cancel your subscription first; once it ends, the lifetime option becomes available. You can move up between lifetime tiers at any time by paying only the difference.
What "lifetime" includes
The plan's features for as long as the product exists, plus all new country formats and regulatory updates for 5 years. After that you keep everything you have and every format already in your account; continuing to receive new regulatory updates is an optional $49/year. Lifetime plans have fixed product limits and are non-transferable.
Price changes
Your price is locked for as long as you stay subscribed. If prices rise later, that applies to new customers only; you are never moved onto a higher price.
Taxes
Prices are in USD and exclude VAT/sales tax, which is calculated at checkout based on your country and shown before you pay.
Changing plans
When each change takes effect, and exactly what you're charged.
| Change | Takes effect | What you pay |
|---|---|---|
| Move to a higher plan (monthly) | Immediately | You pay only the difference for the days remaining |
| Move to a lower plan (monthly) | End of current period | No refund; you keep the higher plan until then |
| Monthly → Annual, same plan | Immediately | Unused days credited against the annual price |
| Annual → Monthly, same plan | On your renewal date | Your annual term runs to the end |
| Move to a higher plan (annual) | Immediately | Prorated for the months remaining in your term |
| Move to a lower plan (annual) | On your renewal date | No refund |
| Cancel | End of current period | Then Free, with all data intact |
| Subscription → Lifetime | Not available directly | Cancel first; lifetime unlocks when the subscription ends |
| Lifetime → higher Lifetime | Immediately | Pay only the price difference |
Frequently asked
Is the free plan really free?
Yes: no card required, no trial clock. You get 3 saved products, the three US FDA formats, and JPG export. No export carries a watermark, on any plan or without an account.
Which plan do I need to print a real label?
Pro. It includes PDF and SVG (the print-ready vector files a printer asks for) plus all 152 formats. Business adds EPS and AI for professional prepress.
Do you count exports?
No. Exports are unlimited on every paid plan. The difference between plans is which file types you can produce, not how many times.
What happens to my recipes if I cancel or downgrade?
Nothing is deleted, ever. Products over your new plan’s limit are archived (read-only) and restored instantly if you upgrade again. Archived products carry a 60-day clock: we remind you as the deadline approaches, and after 60 days we ask you to choose: download a JSON backup or delete them. The choice is always yours; we never delete your work automatically.
Can I switch from monthly to lifetime?
Not directly. Cancel your subscription first; once it ends, the lifetime option appears. This avoids you ever paying twice for the same period.
Who handles payment?
Freemius, as Merchant of Record. They process the payment, handle VAT and sales tax worldwide, and issue invoices. Refunds within 7 days.
Still unsure? Ask us anything; we answer before you pay.